Why NFTs Are Good for Business — And Not Just for Monkeys and Memes
When you hear the word NFT, what comes to mind?
Probably monkeys, sneakers, or pixelated avatars selling for ridiculous amounts of money. You’re not alone — that’s the image the media has painted.
Why NFTs Are Good for Business — And Not Just for Monkeys and Memes
When you hear the word NFT, what comes to mind?
Probably monkeys, sneakers, or pixelated avatars selling for ridiculous amounts of money. You’re not alone — that’s the image the media has painted.
But let me tell you something: NFTs are more than hype. They’re powerful tools for business.
Rethinking NFTs: It’s Not About the Monkey
Right now, most people treat NFTs like collectibles — digital trading cards, meme tokens, flashy art. They buy them, sell them, and sometimes lose a ton of value when the hype fades.
But let’s change the metaphor.
Don’t think of an NFT as a picture.
Think of it as a cup.
Or better yet — a vessel.
A vessel is something you can put things inside. The real power of NFTs isn’t just the image attached to them. It’s what they contain and how they store and secure information on-chain.
What Can You Put in an NFT?
Sure, you can put a picture of a monkey in it. But you can also store:
• Videos
• Stock certificates
• Marriage licenses
• Driver’s licenses
• Academic records
• Photo albums
• Medical records
• Legal documents
• Event tickets
• Ownership records
Basically, anything digital that needs to be verified and securely stored.
The Real Estate Example: NFTs with Real Utility
Let’s take real estate — one of my favorite use cases.
Imagine buying a house and receiving an NFT. Inside that NFT, you’d find:
• The deed
• Tax records
• Contractor invoices
• The refrigerator repair manual
• Photos of the home from over the years
• Environmental inspections
• Blueprints
• Even the landscaper’s phone number
You’d have the entire property history, all in one secure, transferable NFT.
No more paper trails, no more digging through drawers. Just instant ownership with verified documentation.
NFTs as Business Infrastructure
When businesses see NFTs as vessels, they’ll stop asking “What kind of JPEG should we mint?” and start asking:
• How can we store customer data securely?
• How can we streamline product authentication?
• How can we make real-world assets digitally transferable?
The NFT becomes less about hype and more about efficiency, trust, and access.
Final Thoughts: It’s Time to Grow Up
NFTs aren’t toys. They’re containers.
They’re not just art — they’re infrastructure.
And when businesses start thinking of them that way, we’ll see real-world adoption — and real value.
